Mindhive's Journey to SOC 2 Compliance: Elevating Our Security Commitment. In an era where data breaches and cybersecurity threats loom large, the importance of robust data security measures cannot be overstated. SOC 2, or Service Organization Control 2, is a rigorous framework set by the American Institute of Certified Public Accountants (AICPA) that assesses the extent to which a company adheres to five key trust principles: security, availability, processing integrity, confidentiality, and privacy. For us at Mindhive, pursuing SOC 2 compliance was not just a regulatory milestone but a reflection of our unwavering commitment to protect our customer's data with the highest standards of security.

Scott Austin’s work history showcases his extensive experience in leading business transformations and championing technology solutions across the globe. His career began with foundational roles in Switzerland, focusing on developing the Central and Eastern European market. He then ventured into startups, including roles at ACG (sold to Assa Abloy), Sunshine Technologies and Fastcards, specialising in Identification Technologies and RFID as well as data capture SI.

Competitive advantage for life: an industry view of marketing communication education. A competitive advantage is the desired outcome of a sound marketing communication strategy. However, there are scant explorations of how marketing communication education can build competitive advantages for students entering the workforce. Taking an industry perspective, a leading CEO reflects upon marketing communication practice and raises questions about disciplinary changes in practice and the necessary response of marketing communication education. We explore these questions and derive insights through a literature review which assembles existing research in marketing communication education, and we explore these insights further using Collective Intelligence. Thought leaders in the marketing communication industry interact and share ideas, revealing key insights into necessary skill sets. The paper concludes with a discussion of marketing communication education and its competitive advantage for both work and life.