What do Australian small businesses need in 2021? A Case Study in Partnership with Australian Small Business
Australian Small Business and Family Enterprise Ombudsman (ASBFEO) has sought out the Mindhive platform to help them conduct inquiries and research in order to better understand what small businesses need in 2021, particularly from the Federal Government. The research and insights generated in the platform would then help the Ombudsman in their role of small business advocate, when providing input into government policy and regulations following the end of Jobkeeper in March 2021.
“We’ve been using Mindhive to get out to small businesses broadly to be able to put ideas on the table”.
The Case Study
ASBFEO started a national discussion campaign to better understand what business owners need. In order to avoid any biases, they allowed participants to be incognito so they can share their thoughts and opinions honestly without being judged or identified. It has teamed up with Mindhive by using its platform to facilitate the discussion and ideation process.
What They Did
Launched social media marketing and paid media to engage the public and draw new participants to the discussion.
Initiated an EDM campaign to raise awareness of the discussion and initiate the ideation process with new insights and comments in the forum.
Brought highly active and engaged Mindhive members into the discussion so they can drive the conversation forward and draw a larger crowd.
The Results
ASBFEO was able to gain insights into what small businesses and family enterprises need, especially those who need the most help, and what this assistance should look like.
The discussion drew over 100 participants from a diverse range of professions and industries.
Over 5,000 people were made aware of the discussion including 256 of Mindhive’s most active and engaged users.
You can book a time to meet with one of the team. We can walk through your goals and show you how Mindhive can help you.
About ASBFEO
ASBFEO is an independent advocate for small business owners with the legislative powers to effectively influence lawmakers to ensure legislation and regulations are put in place to help small businesses and family enterprises grow. The office also provides assistance should they find themselves involved in a business dispute.
How Mindhive Fits In
Mindhive’s platform and enterprise tools perfectly fit what ASBFEO needs. It opens up meaningful discussions on relevant and real-world issues by crowdsourcing ideation, solution, and resolution to experts, thought leaders, and decision-makers who can provide actionable insights that industry leaders and government officials can use to address the problems small businesses and family enterprises face.
Mindhive is used by government, university, corporate and not-for-profit organisations:
Boost thought leadership
Engage the public
Increase cross-sector communication
Access to real-time expertise
Co-design of service delivery
About Mindhive
Founded in 2017, Mindhive is an innovative, award-winning platform that harnesses the power of collective problem-solving in order to address the world's most pressing issues. Its network of thought leaders and independent talent fuels a bigger global mind that aims to democratise and accelerate innovation across sectors and borders. Its AI technology connects the right experts to the discussion and uncovers the right insights to solve real-world problems.
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